Resume
Brand Communications, Media Relations, and Creative Direction Professional
Results-driven professional with extensive experience in leading branding, communications, and media relations strategies to maximize organization performance in domestic and international markets.
Adept at providing valuable insights and strategies to promote brands, and to determine marketing and communications goals. Skilled in exploring new opportunities for brands in domestic and global markets. Leadership stature demonstrated by developing branding / marketing agency and e-commerce business. Expert at developing strong relationships with media, internal teams, and external contractors. Proficient in Italian and conversant in French.
1Strategic Planning & Implementation
2Media Relations
3Branding
4Communications & Marketing Campaigns
5Copy Writing
6Creative Direction
- Strategic Planning & Implementation
- Media Relations
- Branding
- Communications & Marketing Campaigns
- Copy Writing
- Creative Direction
Bassett Healthcare Network 2022 – 2024
Public Relations Manager
Mission: improving the health of its patients and the wellbeing of its communities. Built productive media relationships, developed and implemented communications strategies, initiated and wrote brand-building press communications, and gained significant coverage in consumer and trade outlets. Successfully pitched and placed media interviews with key personnel. Built extensive targeted media contact lists and generated campaign results reporting. Developed themes and wrote annual reports.
Empire State Greenhouses, LLC, New York 2020 – Present
Chief Communications and Marketing Officer
Mission: to build and operate the world’s first carbon negative, renewable energy powered vertical farm.
Originate branding and strategy for communications with press, public, and investors including website, social media, crowdfunding platforms, videos, investor presentations, and supporting material. Provide strategic guidance to core team and author external communications. Research and open contact with potential investors. Cultivate press relations and community relations with relevant outlets and officials.
SUNY Cobleskill / State University of New York College of Agriculture and Technology, Cobleskill 2015 – 2020
Director of Communications and Marketing
Mission: to cultivate students to positively affect the cultural, economic, natural, and technological forces in their lives. Developed strategic communications planning across media to advance college’s visibility and reputation. Created and implemented new direction for marketing and communications campaigns to build college’s image. Led media relations to advance the college’s visibility and reputation. Originated strategic goals and creative direction for rebuilding college website. Directed creative staff and contractors.
Jim Feldman Creative Direction, New York 1990 – 2015
Founder, Director
Mission: to build, launch, and nurture category-leading brands with a global perspective and uncompromising standards. Originated and directed strategies, branding, positioning, marketing, communications, advertising, exhibit, and media campaigns for category leaders. Long-term consulting creative director for World Gold Council.
The Ingredient Finder, New York 2010 – 2015
Founder, Director
Mission: to bring the world’s finest ingredients and the knowledge to unlock their potential to the American home cook. Created TheIngredientFinder.com, providing authentic global ingredients and guidance from celebrated chefs. Generated brand building marketing strategies to promote the brand and increase revenue.
Italian Trade Commission, New York 2014 – 2014
Consultant
Mission: Italian government agency entrusted to facilitate contacts between Italian companies and the rest of the world. Provided expertise to Italian food producers to expand brand footprint in US. Guest speaker at Milan Fair on successful brand strategies for entry and expansion in US retail market.
America’s Test Kitchen, Boston 2012 – 2014
Consultant
Mission: to test the techniques, tools, and ingredients needed to succeed in the kitchen.
Sourced and built an extensive private-label merchandise selection of fine global ingredients for ATK’s audience.
Education
The Cooper Union, Bachelor of Fine Arts, New York
Pro Bono
God’s Love We Deliver, Member Emeritus, Board of Directors. AIDS Rides / Vaccine Rides, Long Distance Cyclist
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